.sport Initiative

The .sport Internet extension is by the Sport community, for the Sport community.

Please visit all.sport for information about the launch of the .sport Internet extension.

In 2012, the Global Association of International Sports Federations (GAISF), then known as SportAccord, applied to operate the .sport Internet extension on behalf of the worldwide sport community. Following contention resolution and related proceedings, the .sport extension was created in the root of the Internet Domain Name System on January 10, 2018.

A Community-Based Internet Extension

The .sport extension is defined as community-based. Community-based top-level domains are operated by the representative of their community, for the benefit of the community. The community-based commitments for the .sport extension are documented in Specification 12 of the .sport Registry Agreement entered into by the Internet Corporation for Assigned Names and Numbers (ICANN) and GAISF on 16 Nov 2017. (See .sport Registry Agreement).

A Policy Advisory Board representing the entire Sport Community

As a way to reach out to all parts of the Sport Community, GAISF has set up an advisory board for community-based policy development. This governing body is composed of representatives of international sports federations, IOC representatives, and is open to other sport stakeholders. As a consequence, the .sport top-level domain will truly be community-led and will be developed around the values, culture and principles of sport.

The .sport Ambassador & Pioneer Program (AP Program)

The Ambassador & Pioneer Program (or AP Program) is conducted throughout 2018 with a focus on showcasing the potential of the .sport extension. The entire community and all stakeholders benefit from the AP program because it helps generate public awareness of the new .sport extension. The Ambassador & Pioneer Program combines diverse types of participants.

The AP Program provides windows through which community members will find inspiration for initiatives of their own. Thanks to the leadership shown by participants in the AP program, others will join in during the Launch phase (i.e. concurrent Sunrise / Priority / Landrush phases) or during General Availability. This alignment of interests between the ambassadors, pioneers and the sport community at large not only serves to foster appreciation of the important role sponsorship plays but also drives further participation in sport.

Ambassadors

Ambassadors are commercial brands who wish to be strongly associated with the .sport ecosystem. They can take advantage of a unique opportunity to develop and communicate around their positioning in sport.

A dedicated .sport website will not necessarily replace any established website. I can also complement its commercial objectives shoulder-to-shoulder with a purpose-built .sport site that highlights the brand’s sports marketing investment or a specific campaign.

Ambassadors not only secure exclusive ability to use to their .sport domains in 2018, ahead of the activation of other brand domains in .sport, but also the opportunity to highlight their respective brands’ past, present and future commitments as a sponsor, partner or creator of sport community events.

Pioneers

Pioneers are sport stakeholders other than commercial brands who wish to develop their digital presence in the DotSport Ecosystem or to develop theme portals on .sport. They include sport governing bodies, sport clubs, athletes, cities/public authorities, broadcasters, publishing companies and other entities with an organizing, practicing or publishing role in sport.

AP Program Request for Proposals

The number of participants in the Ambassador & Pioneer Program is limited. In order to allocate Ambassador and Pioneer names optimally and balance the contributions of the participants, the .sport Registry is issuing a Request for Proposals (RFP) for the AP program.

The AP Program RFP is directed towards brands, advertisers, advertising agencies, publishers, and branding agencies, broadcaster and streaming content providers, sport governing bodies, sport clubs, athletes, athletes’ representatives, cities and public authorities. Interested parties are invited to contact ap@nic.sport or to respond to the Ambassador & Pioneer Program RFP questions using the online form .

Learn more

The .sport extension is in the process of launch preparation. For more information, please contact: pierre.germeau@nic.sport .

GAISF
Maison du Sport International
Avenue de Rhodanie 54
CH-1007 Lausanne Switzerland
Email: gaisf@gaisf.org
Phone + 41 (0) 21 612 30 70